WORLD OF COKE:
THE STUDIOS
CREATIVE DIRECTION, EXPERIENCE DESIGN, PERMANENT INSTALLATION
The Studios is an all-new, interactive exhibit at World of Coca‑Cola where guests explore Coca‑Cola’s iconic influence on art, music, fashion, sports, and entertainment. What began as a winning agency pitch evolved over eighteen months into a fully realized permanent installation, requiring ongoing rounds of ideation, design development, and environmental renderings. Every creative decision aligned with Coca-Cola’s cultural legacy while pushing the experience into new, immersive territory.
Executive Creative Director: Natasha Sokulski
Creative Director: Steven Gonzalez
3D Design: Pavel Golovkin & Claudia Tinta
2D Design: Steve Quested
DESIGN MOOD & SPATIAL RENDERS
The render suite captures both final and in-progress views of the space, paired with approved
mood boards that define the character and intent of each zone within the footprint.
