PLAY BY PLATINUM
EXPERIENTIAL DESIGN, DIGITAL DESIGN, GRAPHIC DESIGN
Play by Platinum emphasizes an activation built through artist partnerships, celebrating Art Basel in its most authentic form. By tapping into four world renowned artists, attendees were encouraged to not only purchase the toys but also play with them at a larger than life scale. This activation was in partnership with PLAYLAB, INC.
Associate Design Director: Steven Gonzalez
Photography by Sean Davidson
Shantell Martin x Uno
Daniel Arsham x Hotwheels
PLAY BY PLATINUM ARTIST COLLABORATIONS:
ENY LEE PARKER / SURIN KIM / KUMKUM FERNANDO / SERBAN IONESCO
We developed a dedicated microsite that served as a curated commerce destination for Platinum and Centurion Card Members, granting exclusive access to artist-collaborated collectible toys created for the program.
In addition to the core collection, we introduced two Platinum-only bespoke pieces designed specifically for this experience: The Domino Set and The Platinum Playing Cards — refined objects that elevated the platform from transactional to truly collectible.
