LeBron: Long Live The King
PRODUCT LAUNCH, GRAPHIC DESIGN, CAMPAIGN INTEGRATION
Ronnie Fieg joined forces with LeBron James to unveil one of his most significant sneaker releases with a simultaneous activation across all three KITH locations in New York, Miami, and Los Angeles. The creative direction drew inspiration from the shoe’s intricate stitched detailing, which informed every touchpoint of the campaign from lookbooks and packaging to signage and custom-fabricated installations.
