austin city limits
EXPERIENTIAL DESIGN, DIGITAL DESIGN, GRAPHIC DESIGN
Bringing Amex to Austin City Limits Music Festival, the brief was to create a space that related to a defined Y2K aesthetic, while keeping relevant to Austin. The result was a two story viewing platform and Card Member Club with the ground level acting as a space open to all.
Experience Design Director: Lauren Kimball
Associate Design Director: Steven Gonzalez
3D Designer: Madison Schumacher
Photography by Matthew Niemann
ACL POAPS
Six custom designed POAPS (Proof of Attendance Protocol) allowed attendees to mint memories
as digital mementos to add to their Web3 Wallet. The designs for each POAP related
to the environmental graphic language, including iconography specific to Austin and American Express.
THE depop PARTNERSHIP
The ground level showcased a first of its kind Amex x Depop Shop featuring local sellers from Austin.
This partnership redfined how American Express shines a light on a wide range of small businesses.
